Launching a High End Fashion Brand in China | Zoé et Moi

Trend research + Brand Strategy + Identity Design + Retail Design for Zoé et Moi

Launching a new fashion fashion brand to tap into the future generation Chinese consumers

Branding is important but relatively new in China. Out Of Office was asked to create and design an identity for a new High End Fashion Women’s Brand in Shanghai. We went to Shanghai and executed trend research and intensive consumer research, co-created with our experts and Out Of Office engaged in her network of large group of aspirational female consumers in Shanghai. We created, together with our creative partners a new Shanghai brand, including the identity, the brand direction to retail design.
‘Zoé et Moi’ was launched in April 2012.

NB This project was developed together with Sam Colijn, Remco van Bladel and the people from I Love Architecture.