What Consumers Want | Hyper Island

Trend talk + Workshop for Hyper Island Karlskrona, Sweden

Being based in Copenhagen means that we are only a train ride away from our neighbors in Sweden. Earlier this year, we got an invitation to visit Hyper Island in Karlskrona in Southern Sweden to share our experience on consumer tribes and cultural insights. Not only would it be great to visit the Hyper Island school, but also it would be a great opportunity to connect with new talents and students out there. So, we didn’t doubt one second and traveled over the bridge to meet the interesting and wonderful Hyper students that work in the field of branding, communications and identity. Out Of Office facilitated a short session on trends and consumer tribes and we collaboratively explored how these insights could impact their projects!

In a nutshell: a cold winter day with an absolutely warm welcome, a great mix of Nordic and international students and future talents, who were engaged and inspiring and well on their way to show the world what they can offer. Thanks Hyper Island for the invite!